Oatly publicly defended blackstone’s investment in the company, explaining that the move was meant to drive more large investors to fund green and sustainable brands oat milk has seen a massive growth in popularity british supermarket waitrose revealed in july its sales of oat milk rose by 113% in the last year. Oatly oat milk asda. Oat’s dominance in the plant-based milk market coincides with the launch of swedish brand oatly in late 2016 originally launched in chicago-based chain intelligentsia coffee, it is now available in supermarkets across the nation as well as 1,300 midwest starbucks locations.
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